About The Fold

The Fold was inspired by three identifying characteristics: modern, thoughtful and elevated. In pursuing the MODERN, we look for both established and emerging designers that are current, progressive, and constantly moving the needle forward in the fashion world, appealing to the confident, creative women who think outside of the box when it comes to style. In selecting the THOUGHTFUL, we studied our designers, their sourcing and production methods, and how they use their platforms. Almost all of our designers are NY or LA based, with their product designed and, when possible, made in the US. Many pride themselves on employing locally and in giving back to causes close to their hearts that are significant to us too. In curating the ELEVATED, we seek to bring a certain sophistication, refinement, and discerning style to Omaha. When we say we carry designer clothing and accessories, we mean that there’s more to it than name-recognition; the products are also of the highest quality and meant to be investment pieces in your wardrobe for years to come. We want you to truly love every item you purchase at The Fold, and for it to add value to your life. We are extremely passionate about our carefully selected collection, and we hope that every time you set foot in our blush pink door, or visit us online at shopthefold.com, you find your visit to The Fold to be uniquely inspiring. 

. . . 

A note from Natalie Navis, owner + buyer + creative director, upon opening The Fold: After a long and winding road [career-wise and geographically], I have never felt more at home or sure of my purpose than now, as I prepare to open the doors of The Fold. The seed for this little shop of mine was originally planted when I started my style blog and wardrobe styling business in 2011 [while working full-time as an attorney]. During that time, I developed a passion for helping women align their personal identity with their style identity, resulting in the best version of their true selves.

After four years of practicing law [and after attending NYFW for the first time], I found the courage to take a big leap, leaving behind my legal career for the world of women’s designer boutique retail. I learned from the very best [and wore every hat] at Standard Style in Kansas City and Lola in Fayetteville Arkansas, before returning to my hometown of Omaha.

During the winter of 2015, I spent time in NYC with Marissa Webb and her team as they opened their first brick and mortar store in SOHO. In a remarkable way, that experience led me to the realization that I was ready to be a small business owner in Omaha, and The Fold was born [needless to say, one of the first designers I contacted to carry in my store was Marissa Webb]. I created The Fold to bring the best of contemporary designer womenswear to the city that holds my heart, and I can’t wait to introduce The Fold to each of you. xo Natalie




Follow Along @Shopthefold