GANNI is a Danish fashion brand headquartered in Copenhagen, family-owned and run by Creative Director Ditte Reffstrup and CEO Nicolaj Reffstrup since 2009. The GANNI mission is to fill in a gap in the advanced contemporary market for effortless, easy-to-wear pieces. “Ganni Girls are playful, fiercely independent and uncomplicated - they instinctively know that fashion is about discovering your own style, rather than copying looks from a magazine" - Ditte Reffstrup. GANNI remains a go-to in The Fold for its competitive price point, fashion-forward and trend-setting styles, and a certain cool girl factor that makes us all want to be #gannigirls. Shop GANNI.