With a background in the music industry, Arik and Laurent Bitton, the brothers behind French label IRO, are well informed in blending a NY edge with French charm. Starting in 2005 with a small collection of tees, jeans and dresses, the brand quickly expanded around the globe. We are especially big fans of IRO jackets- from lambskin, to sequin, to tweed- the fabrications and intricate detailing make them unequivocally IRO. This brand effortlessly gives you that French girl je ne sais quoi meets edgy NY street style vibe the way no other label can. Shop IRO.