Absolutely one of our favorite brands in The Fold, Tibi was founded by Amy Smilovic in 1997 while she was living in Hong Kong, inspired by the local culture and textiles. Today, the brand is well-known for its modern take on laid-back femininity, which always feels expertly suited to the brand's hometown of NYC. We love everything Tibi, which is heads-and-shoulders above the rest when it comes to fresh silhouettes and interesting details, intended for the modern woman. The Fold owner Natalie had the privilege of meeting Amy, and will always admire the way she embodies her brand, and stays true to the Tibi DNA of clean, modern, feminine, and relaxed. You may want to build yourself an entire Tibi wardrobe, and we can't blame you. Shop Tibi.