Kosås believes in embracing femininity, formulating with integrity, and that every beauty experience should be just that: beautiful. The brand was founded in 2015 by Sheen Yaitanes, a life-long beauty devotee who studied chemistry and painting, leading her to create Kosås, a collection of elevated products for women who love makeup as much as she does. Each forward-thinking formula is brought to life with active botanicals balanced by strategic, safe synthetics. They deliver next level performance with smooth finishes and even textures. Yaitanes approaches color like a painter: first, she mixes a complex base color, then she creates an optical blend. The result is a collection of colors that take on beautiful new dimensions against a range of skin tones in the real world. The collection is edited down to the essentials, keeping it easy to understand, intuitive to use, and endlessly enjoyable, every time. Kosås comes from the philosophy of the five interconnected layers, or "kosas" of true self: the physical, energetic, mental, intellectual, and soul. It's Kosås' purpose to cultivate beauty on every level: beauty with intention. Shop Kosås.