{"title":"Leset","description":"\u003cp\u003e\u003cspan\u003eThe brand that invented a category.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn 2019, Lili Chemla launched LESET with a vision that felt too different for traditional department stores to understand — neither fully loungewear nor traditional ready to wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFive years later, what was once hard to define is now industry standard. LESET's commitment to comfort and polish wasn't just a trend — it was a shift in how women want to get dressed.\u003c\/span\u003e\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/7679\/3580\/collections\/Leset.webp?v=1784735506","url":"https:\/\/shopthefold.com\/collections\/leset.oembed","provider":"The Fold","version":"1.0","type":"link"}