About The Brand
Veronica Swanson Beard and Veronica Miele Beard are sister-in-laws, turned business partners. Sharing the name Veronica Beard, it was a natural fit for the name of their fashion label. “it was a true friendship and a love for fashion that brought us together”, the Veronicas say.
Why We Love It
The playful balance between the masculine and feminine is a signature style for Veronica Beard. Their inspiration stems from “the genius of menswear and the ease of having a uniform.” Wake up, throw on a suit, and out the door - the daily routine for men. The Veronica’s got to talking and decided a classic jacket, a chic top, and a cool pair of jeans made their uniform - that simple.
Veronica Beard is known for their revolutionary “Dickey Jacket”, which offers a chic layered look to your everyday outfit. The Veronica Beard uniform was bred out of necessity and is a must-have for every woman's wardrobe.