The Fold was inspired by three identifying characteristics: modern, thoughtful and elevated.
In pursuing the MODERN, we look for both established and emerging designers that are current, progressive, and constantly moving the needle forward in the fashion world, appealing to the confident, creative women who think outside of the box when it comes to style.
In selecting the THOUGHTFUL, we studied our designers, their sourcing and production methods, and how they use their platforms. Almost all of our designers are NY or LA based, with their product designed and, when possible, made in the US. Many pride themselves on employing locally and in giving back to causes close to their hearts that are significant to us too.
In curating the ELEVATED, we seek to bring a certain sophistication, refinement, and discerning style to Omaha. When we say we carry designer clothing and accessories, we mean that there’s more to it than name-recognition; the products are also of the highest quality and meant to be investment pieces in your wardrobe for years to come.
We want you to truly love every item you purchase at The Fold, and for it to add value to your life. We are extremely passionate about our carefully selected collection, and we hope that every time you set foot in our door, or visit us online at, you find your visit to The Fold to be uniquely inspiring. 
Owner, Buyer + Creative Director Natalie Navis began her career in fashion in 2011, when she started her style blog and wardrobe styling business while working full time as an attorney.  In 2013, she left her legal career to work full time in women's designer boutique retail in various cities including Kansas City, Fayetteville, and NYC. She followed her heart home and opened The Fold in 2016, when she found a void of women's advanced contemporary designer clothing in her hometown. Since then, she has been working with her incredibly talented team to bring the best designers to Omaha. She feels so honored to be able to dress her clients, who are the reason for everything she does #inthefold.
Her team wrote this bio for her when she opened The Fold, and she aspires to live up to it daily:
"Our fearless leader and #hairgoals #makeupgoals #bossladygoals- never leaves the house without her passion, inspiring tenacity, or gorgeous Tibi mules. She goes to endless lengths to make sure you all look and feel fabulous; from her quarterly 7-day grind at market where she curates a beautiful collection of clothing and designers, to spending hours with her clients- never settling until they find something irreplaceable. Natalie’s impeccable taste, and compassionate spirit make her synonymous with the store: one of a kind!"