Launched in 2009, DONNI. is a Los Angeles based brand founded by Alyssa Wasko. It all started with a scarf, when Alyssa lost her father, lovingly known as Donny. In seeking comfort, she turned to creativity and designed a scarf by hand. What began as a personal expression evolved into a considered brand—rooted in comfort and intention, where every piece carries the same care and meaning as the very first. Today, DONNI. creates effortlessly wearable, undeniably comfortable ready-to-wear. Designed to be thrown on, lived in, and loved through every stage of life.
a modern, thoughtful, elevated approach to womenswear based in omaha, ne.
phone: 402.614.4331 (ext 0)
email: hello@shopthefold.com
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