DONNI's story began in 2009 with a scarf. When founder Alyssa Wasko suddenly lost her father, Donald. Seeking comfort, Alyssa turned inward and designed a scarf. This simple yet special piece garnered the attention of both friends and strangers, leading to the birth of DONNI. As the brand has evolved from scarves to ready-to-wear, comfort remains top of mind. They create clothing for the every day and for every woman, no matter the stage of life.