unFOLDed
New York Market Week : FW24 - Behind the Scenes with Our Buyers
“and that’s how you do a 3 day market • we feel like we hacked market after having 30 appointments in 3 days, and decided this is the way to...
A Letter from our Owner, Natalie
I hope you are all doing well, and feeling optimistic and hopeful after weathering a tough January. As many of you know, I had a difficult January last year with Marni’s illness/ diagnosis of IMHA, so this year I knew I needed to escape as much of January as possible. Thanks to my incredible manager, Carmen, I was able to travel to LA market and spend a couple of weeks working remotely in Florida— fulfilling my dreams of taking Marni to the beach for the first time. I am so incredibly grateful, and happy to say we are back!
introducing CADDIS Eye Appliances - a new readers line #inthefold
introducing CADDIS Eye Appliances - a new readers line #inthefold
introducing TWP #inthefold
The first new designer of 2024 to be introduced to The Fold is TWP. "TWP’s collections are grounded in uncompromising quality and craftsmanship; fabrics are predominantly sourced from the finest mills in Italy,...
THE FOLD GIFT GUIDES | Gifts for Miss...
Holiday Gifts for Every Type of Woman - From the Hostess to the Homebody.
THE FOLD GIFT GUIDES | Gifts for All Ages
Luxury gifts for any woman in your life, hand picked by The Fold.
The Fold Fall 22 Editorial
This Fall, we were inspired to create a shoot around the layering genius of Isabel Marant Étoile, the iconic French brand with a certain je ne sais quoi. Our model...
Sweater Edit
A sweater is a great building block for an effortlessly stylish look. Thin sweaters are great for layering while thick sweaters can make a bold statement on their own. Shop our favorite sweaters for FW22 in our latest Sweater Edit.
Styling Sneakers
Sneakers have become a staple in year-round fashion, and these style pairings are a no-brainer when it comes to weekend-wear, travel days, and exploring.
The Fold Styling Experience
The Fold was inspired by three identifying characteristics: modern, thoughtful, and elevated. We want you to truly love every item you purchase at The Fold, and for it to add value to your life. We are extremely passionate about our carefully selected collection, and we always encourage women to embrace their personal sense of style. Read on to learn more about our unique style experience, one you will only find at a small business like ours.
What Natalie Wore This Week
Natalie defines her style as feminine with an edge. This week she shows us how to juxtapose feminine silhouettes with edgy pieces and classic staples. Natalie’s mission is to inspire her clients to discover their own unique sense of style, as she has for herself.